Jon Stromberg

THG Sports has launched an employee wellness program to augment its company culture and the incentives it offers employees, says CEO Jon Stromberg.

The first element of the wellness program: A THG-subsidized membership at a gym or workout facility of an employee’s choosing. The company plans to announce other wellness program components in the coming months.

“It’s no secret there’s a strong link between physical fitness and on-the-job productivity and performance,” Stromberg says. “Given we’re a sports-based organization, a majority of our employees already follow work out schedules. This program makes it less of a financial burden for them to continue. For others, it’s a good incentive to become more physically active and fit.”

“We’re excited about the other wellness program components we’ll announce soon,” he says. Those include sponsored sports and group wellness activities tailored during both the winter and summer months.

This year’s U.S. Open in Pebble Beach, Calif., marked a milestone for THG: The event was the 20th year for the company to provide hospitality during this prestigious event and resulted in positive reviews from the nearly 80 companies who took part, says THG CEO Jon Stromberg.

“The U.S. Open is a signature event in golf and a key event in our portfolio,” Stromberg says. “A majority of our clients have already renewed their space for the 2011 U.S. Open in Bethesda, MD, and the 2012 US Open in San Francisco, CA.”

This year’s event featured a nerve-testing win by Northern Ireland’s Graeme McDowell, who held his game together while other top players struggled. His win ended a 40-year drought in the winner’s circle for players from Britain.

In addition to taking in tournament play, THG clients enjoyed hospitality offerings that included opportunities to meet golf pro celebrities Mark Nye and Frank Nobilo and take their turns on golf simulator machines, which THG offers as a value-add at signature golf events. Several clients took home daily prizes (see image at right) that included full sets of golf clubs and a bag awarded to participants who hit the best shots, including the longest drive.

For some THG clients, the simulators proved almost as popular as watching the pros on the links at Pebble Beach: “We may just hang here this afternoon and play Pebble Beach by simulator with our clients,” one guest noted.

For more on THG’s golf event hospitality during key events throughout the word, visit our company website.