Just two short weeks ago, as football fans and players alike were gearing up for the big game, the staff at THG Sports was preparing to kick off their 20thSuper Bowl hospitality event in Dallas, Texas.
“Even though the weather leading up to the event reminded me of our first 1992 Super Bowl in Minneapolis, the excitement and anticipation surrounding this years Super Bowl was unlike any other” says Jon Stromberg, CEO of THG North America. ”The game itself certainly held up to the 17 championships between these two teams as the Steelers nearly tied the score in the fourth quarter. In the end, to my dismay as a life long Bears fan, the green and yellow prevailed in a exciting finish.”
THG Sports and their clients celebrated the event both before and after the game at the City Club, located on the 69th floor of the famous Bank of America building in downtown Dallas. The opulent City Club provided the perfect atmosphere for clients, guests, and staff alike to gaze at breathtaking city views through the club’s floor-to-ceiling windows, eat four-star meals, and mingle with ten current NFL players chosen by THG to attend the event.
Over the past 20 years, celebrity guests at THG’s Super Bowl event have included among others hall-of-famers Dick Butkus, Ronnie Lott, Roger Staubauch, Rocky Bleier, and Paul Hornung, along with legendary playersVinny Testaverde and Tony Dorsett. This year, to celebrate the inaugural Super Bowl being played at the New Dallas Cowboys Stadium, THG invited a group of ten current NFL Players- including Patriots Wide Receiver Wes Welker and Dallas Cowboys Linebacker Sean Lee- to sign autographs and socialize with guests.
“The atmosphere surrounding each NFL player within the City Club allowed for over 30 company hosts to solidify a number of key relationships. This was an event attending guests will reference the company who hosted them for years to come.” Jon Stromberg added.
Celebrity Guests at THG’s Super Bowl 2011 Hospitality event included:
Following the 2010 Super Bowl in Miami, where two-time Champion Matt Light was among the NFL key note celebrities entertaining THG’s guests, the Dallas area and the new Cowboys Stadium was the perfect venue for THG to showcase their 20 years of C-level Super Bowl hospitality.