Jon Stromberg

Jon Stromberg currently serves as CEO of North America for THG Sports. Jon began his career at THG Sports in sales, progressing through the ranks to become CEO in October 2008. He attended DePauw University where he received a Bachelor’s degree in economics and communications and was a member of the Alpha Tau Omega Fraternity.

CV

Executive Profile

Senior executive with verifiable year-after-year success achieving revenue, profit, and business growth objectives within the global marcus evans plan. Expertise working with multiple C-Level executives closing time sensitive sales, while developing and managing long-term relationships. Tenacious in building new business and securing customer loyalty while expanding into new markets across North America. Motivated by internal standards to overachieve expectations and exceed set goals. Highly successful driving revenue and profit gains while improving organizational productivity and performance. Superb change agent with the talent for recruiting and developing other leaders with an equal desire to succeed.

Employment Details

October 2008 to Present, CEO North America, THG Sports (a marcus evans Company)

• Reporting directly to the Chairman. Oversee all Sports Division operations in the United States and Canada.

Responsibilities

• Promote sales approach based on developing and maintaining long-term customer relationships.
• Forecast team office structure based upon forward event calendar.
• Implement and strengthen established Chicago sales procedures throughout all North American offices.
• Ongoing North American staff development via video conferencing.
• Review existing rebooking strategies and implement improved renewal procedures for the division.
• Conduct formal reviews with all managers on a monthly basis.
• Provide internal communication regarding recent successes, and best practices between each office.
• Execute adjustments to products, pricing, incentives and targets.
• Develop cross-selling strategies across all marcus evans products.
• Review existing compensation plans and develop additional quarterly and annual bonus targets linked to overall group revenue goals.
• Enhance current recruiting practices and procedures. (Quality Candidate Process, National Recruitment Program)
• Partner with Operations VP to ensure continuity and quality control across all North and South American events.
• Approve Marketing initiatives prior to release.
• Utilize marketing to effectively promote open contract products to new and existing clients.

Accomplishments

• Responsible for developing the North American sports market from one to 10 office locations within nine years.
• Hired, trained, and developed more than 100 staff to Senior Sales positions, including 30 executives to Management level roles.
• Number 1 Global sales producer for 10 years, 15 out of 18 years in North America, including the last five.

January 2004 to September 2008, GM North America, THG Sports (a marcus evans Company)

• Oversaw the management of sales staff within 10 offices across the USA & Canada.
• Maintain high renewal business while penetrating new markets and generating a 40% increase in sales.
• Introduced weekly meetings with sales reps to review accounts, develop action steps, and monitored follow-through.
• Instituted program of internal seminars on capturing and maintaining corporate accounts through set “Client Enhancement Program.”
• Developed face-to-face sales program into North American market.
• Created relevant and practical training materials. Completed new THG sales training manual.
• Recruited, hired, trained, and motivated employees. Developed business and financial plans. Established annual sales goals.
• Reduced turnover of sales force by instituting innovative employee recognition programs.

October 1993 to December 2003, Senior Director NAM Headquarters, THG Sports/SMG/ICM

• Produced average annual sales volume of $1.5 million, while supervising sales force generating an additional $15.5 million.
• Oversaw 3 office territories, serviced existing accounts while consistently developing new business.
• Trained sales staff in all aspects of the business.
• Successfully opened 4 new office locations, interviewed, hired and trained relating staff while placing developed Managers into new location roles.
• Managed accounts across North America, developed and implemented sales plans to achieve greater results in less time.
• Established Open Contract program to allow for multiple event allocation.
• Implemented Client Loyalty Reward program across North America.

October 1991 to September 1993, Sales Manager Chicago, THG Sports

• Produced average annual sales volume of $1.5 million.
• Oversaw the launch of over 20 new sporting events sold into the North American market including the Masters Tournament, Superbowl, All Star Games, Kentucky Derby, US Open Golf, Final Four, World Cup Soccer, and Summer Games.
• Budgeted time to generate personal business on a monthly basis while managing team of 10 staff.
• Closed sales ranging from $20,000 to $1,000,000 with EDS, Rockwell Automation, HSBC, Rohm & Haas, Fidelity, Cisco Systems, Unilever, ServiceMaster, KPMG
• Received #1 Personal & Team Sale Award for 2 consecutive years.

March 1991 to September 1991, Senior Account Executive Chicago, THG Sports

• Closed average 3 contracts per month to produced sales volume over 6-month period of $500,000.
• Responsibilities included selling to C- level management, speaking to 15 – 20 executives on a daily basis.
• Used organizational skills to advance file and data tracking system, including the use of ACT program management software.
• Received #1 Sale Award for Sales Excellence.

November 1989 to February 1991, Office Analyst & Administrator, B. Stromberg Construction Company

Spring 1989, Private Banking Internship, Northern Trust Bank

Education

Degree DePauw University - Greencastle, IN

• Bachelor’s Degree in Communications and Economics
• 1985 - 1989
• Alpha Tau Omega Fraternity (inCircle Member)